See what clothes are really made of.
The free iPhone app shows the real fabric of every item at Amazon, Target, Walmart and more, and scans tags in the store.
The real fabric of every item at Amazon, Target, Walmart and thousands of other shops. Search every store by fabric, and scan price tags in the store.
Free on iPhone
Works on Amazon, Target, Walmart and more
On your computer? Scan with your iPhone's camera to get the app.
Pro from $2.99/month, with a free first week.
New to browser extensions?
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Men's Heavyweight Pullover Hoodie, Classic Fit
✓ 100% cotton$34.99
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Soft Fleece Pullover Hoodie for Men and Women
? cotton blend · % not listed$27.99
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Oversized Cotton Hoodie, Casual Sweatshirt
✕ 60% polyester, 40% cotton$21.99
On your iPhone
The TruTag app takes your fabric filter everywhere you shop: online, and in the store.
Search by fabric
Search “linen shirt” once and TruTag checks up to four of your stores at the same time, reads every label, and shows only what fits your filter.
Shop with labels
Browse your favorite clothing stores in the app. A fabric card sits on every product: what it’s made of, and whether it fits.
Scan tags in the store
Point your camera at the barcode on a price tag to see what the item is made of.
PRO What other stores charge for it.
Comes with a free Safari extension, so labels show up in Safari too. See the app →
Women's Wool Blend Crewneck Sweater, Soft Knit Pullover
$29.99
- 🛢️ 50% Acrylic
- 🛢️ 30% Nylon
- 🐑 20% Wool
Made in: Imported
Listing says: "50% Acrylic, 30% Nylon, 20% Wool"
See the full mix, not just the title.
TruTag puts the complete fabric breakdown right under the product title: every fiber, a bar showing natural versus synthetic, where it's made, and exactly what the seller wrote.
This "wool" sweater? Just 20% wool.
How TruTag helps
Labels every result
The fabric shows up under each title, so you stop opening listing after listing to find the "Fabric type".
Filters to your rules
100% cotton, natural fibers, plant or animal fibers only, no synthetics, or your own mix of fibers. Everything else fades back, or hides if you prefer.
Never guesses
If a listing just says "cotton blend", TruTag tells you it's unconfirmed instead of pretending to know.
New to browser extensions?
An extension is a small add-on for your web browser, like an app for Chrome. TruTag adds one thing: the real fabric, right on the store's page. It's free, takes about ten seconds, and you can remove it anytime.
Add it
This button takes you to TruTag in the Chrome Web Store. Click the blue Add to Chrome there, then Add extension. That's it: no account, nothing to download. On Edge, the button says Get.
Pin it
At the top right of Chrome, click the Extensions button , then the pin next to TruTag. Its tag icon stays next to the address bar, and that's where you pick your filters.
Shop like normal
Search Amazon, Target or Walmart and the fabric labels show up on their own. On any other clothing store, click the TruTag icon and choose Turn on.
Works in Chrome and Microsoft Edge on a computer. On your phone, there’s the iPhone app. To remove it, right-click the TruTag icon and choose Remove from Chrome.
Pricing
Love TruTag Free? Help keep fabric labels free for everyone.
Support TruTagCompare Free and Pro in detail → Why fabric matters, with sources →
Questions
Is there an app?
Yes, TruTag is free on iPhone. Search your stores by fabric, shop with the real fabric on every listing, and scan price tags in the store. It comes with a free Safari extension for labels in Safari too. See what it does. On a computer, TruTag works in Chrome and Microsoft Edge.
Is TruTag free?
Yes. Fabric labels on every result, the product-page breakdown and the 100% cotton filter are free forever. TruTag Pro ($19.99/year or $2.99/month) adds natural, plant or animal fibers only, no synthetics, and rules of your own. Cancel anytime.
Is it private?
Yes. No ads, no tracking across other sites, and we never sell your data. The free version needs no account. TruTag reads product pages from your own browser, on the store you’re browsing, and keeps what it finds on your computer. An account is optional: it keeps your email and plan, and if you use the iPhone app, your settings, saved searches and saved items.
Where does the fabric info come from?
From the fabric and country-of-origin details sellers list on each product page, at Amazon, Target, Walmart or any other store you turn TruTag on for. If a listing is vague, like “cotton blend”, TruTag marks it unconfirmed instead of guessing.
Which stores and browsers does it work on?
Amazon (amazon.com, .ca, .co.uk and .com.au), Target and Walmart work from the start. On any other clothing store, like Uniqlo, Everlane or J.Crew, click the TruTag icon and choose “Turn on”. When the icon shows an orange dot, TruTag can work there. It runs in Chrome and Microsoft Edge on a computer.
What is a browser extension?
A small add-on for your web browser, like an app for Chrome or Edge. TruTag adds one thing: the real fabric, right on the clothing store’s page. It’s free to add, takes about ten seconds, and you can remove it anytime by right-clicking its icon.
What about Firefox or Safari?
Firefox is next on the list. Safari comes with the iPhone app, which includes a free Safari extension for fabric labels.
Is TruTag affiliated with Amazon, Target, Walmart or any store?
No. TruTag is independent. It doesn't change prices, sellers or links, and it adds no affiliate codes.
A label looks wrong. What should I do?
Email the product link to support@trutag.app. TruTag only knows what the seller wrote, and some sellers write strange things.