Become a featured brand

TruTag shows shoppers what clothes are really made of, at the stores they already use. Brands that make good fabric and say so clearly can be featured to the shoppers most likely to love them.

What featured means

• A ★ Featured label next to your store's name in the TruTag app.
• A spot near the top for shoppers whose styles match yours: in Popular stores, Browse by style and the store picker when someone sets up TruTag.
• For a set time: a week, a season, or ongoing.

What it never changes

Being featured doesn't change what TruTag says about your clothes. Every listing is read from your own product pages and labeled the same way as everyone else's, matches or not. The green Tru seal can't be bought either: a store earns it when most of what TruTag reads there is natural fibers.

Who it's for

• Clothing or home textile brands that sell online in the US.
• Product pages that list the fabric, with percentages ("95% organic cotton, 5% elastane").
• Brands proud of their fabric, whether that's all natural or the right blend for the job.

Not in TruTag's list of stores yet? Apply anyway: we'll check that your pages read well and add you.

Apply

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