How it works
Remember that perfect wool sweater that showed up and was actually made of plastic? Gross. Here's how TruTag makes sure it never happens again.
-
Step 01
Tell TruTag what you want
Want real wool? Tap Natural fibers only in the TruTag menu. That's it.
Prefer 100% cotton, or no synthetics at all? There's a one-tap option for those too, and you can build your own rules.
TruTag☁️ 100% cotton 🧵 Natural fibers 🌿 Plant fibers 🐑 Animal fibers 🚫 No synthetics ⚙️ CustomNo filter on: showing fabric labels only.
At least 100% cotton · dimming the rest.
Natural fibers only · dimming the rest.
Plant fibers only · dimming the rest.
Animal fibers only · dimming the rest.
No synthetics · dimming the rest.
Only the fibers you ticked · dimming the rest.
Display -
Step 02
Search like you always do
Type "wool sweater" and every result shows what it's really made of, right under the title: ✓ 100% wool.
That cute "wool" sweater that's secretly ✕ 60% acrylic? It fades into the background. And vague listings like ? wool blend get flagged, not trusted.
-
Women's Merino Wool Crewneck Sweater
✓ 100% wool$58.00
-
Cozy Wool Cable-Knit Sweater for Women
✕ 60% acrylic, 30% wool, 10% nylon$29.99
-
Soft Wool Blend Pullover Sweater
? wool blend · % not listed$34.99
-
Classic Lambswool V-Neck Sweater
✓ 100% wool$64.00
TruTag · 1 dimmed · 1 unconfirmed -
-
Step 03
Catch the fakes
Curious? Open it. TruTag shows every fiber, a color bar of natural versus synthetic, where it's made, and exactly what the seller wrote.
60% acrylic, 30% wool, 10% nylon. Not the wool sweater you were promised. Back to the good ones.
Cozy Wool Cable-Knit Sweater for Women
$29.99
✕ Only 30% woolTruTag- 🛢️ 60% Acrylic
- 🐑 30% Wool
- 🛢️ 10% Nylon
Made in: Imported
Listing says: "60% Acrylic, 30% Wool, 10% Nylon" -
Step 04
Shop anywhere
TruTag works on Amazon, Target and Walmart from the start. Shopping somewhere else?
When the TruTag icon shows an orange dot, click it and choose Turn on for all stores, or just that one. You can turn it off anytime.
everlane.com/collections/sweaters-
The Cashmere Crew
🐑 100% cashmere -
The Organic Cotton Oxford
🌿 100% cotton -
The Track Hoodie
🛢️ 52% polyester, 48% cotton
Use TruTag on everlane.com?See the fabric on every item here.Turn on for all storesJust everlane.com -
-
Step 05
Know what you're buying
Not sure what "30% wool, 5% cashmere" means for a sweater? Click it. Every fiber in TruTag's product-page panel links to a plain-English fact sheet, and the whole blend gets a short verdict: how it wears, what it's good for, and how to wash it.
65% acrylic, 30% wool, 5% cashmere
In short
Mostly acrylic
Natural 35%Synthetic 65%
Expect a warm fabric that resists wrinkles but doesn’t breathe much. Good for cold, dry days; not for warm weather or hard workouts. The 5% cashmere is more of a selling point than something you’ll feel. Wash it like cashmere: hand wash cold with a wool wash and lay flat to dry.
- If the listing leads with “wool,” keep in mind it’s only 30% wool.
Free vs Pro
| FREE | PRO | |
|---|---|---|
| While you shop | ||
| Fabric label on every search result | ✓ | ✓ |
| Fabric breakdown on product pages | ✓ | ✓ |
| Hide or dim what doesn't match | ✓ | ✓ |
| Works on other clothing stores you turn it on for | ✓ | ✓ |
| Ticks Amazon's and Walmart's material filters | ✓ | ✓ |
| Filters | ||
| 100% cotton | ✓ | ✓ |
| Natural, plant or animal fibers only | ✓ | |
| No synthetics | ✓ | |
| Allow a little stretch | ✓ | |
| Minimum % of any fiber | ✓ | |
| Pick exactly which fibers are OK | ✓ | |
| Skip recycled cotton | ✓ | |
| Highlight Made in USA | ✓ | |
| On iPhone | ||
| Search your stores by fabric at once | 4 stores | 12 stores |
| Fabric card on every product while you shop | ✓ | ✓ |
| Scan price tags in the store | ✓ | ✓ |
| Prices at other stores | ✓ | |
| Saved filters of your own | ✓ | |
| Price | $0 | $19.99/yr |
Pro also $2.99/month · Cancel anytime · Both are private: no ads, never sells your data
Try it free
Get TruTag free on iPhone, or add it to Chrome or Edge on your computer, and shop Amazon, Target, Walmart or your favorite clothing store like you always do. New to extensions? Here's what that means.
Free on iPhone. On a computer, TruTag works in Chrome and Edge. Pro from $2.99/month, cancel anytime.