Privacy Policy

Last updated: November 1, 2026

TruTag is a browser extension and an iPhone app that show what clothes on Amazon, Target, Walmart and other clothing stores are made of and filter search results by fabric. Everything they do for free works without an account. This page explains exactly what each one stores, what it sends, and what changes if you sign in or buy TruTag Pro. The iPhone app has a section of its own below.

The short version

No ads, and no tracking across other apps or websites. We never sell or share your data.
We count how TruTag is used (how many searches a day, which features get opened), never what you search for or look at. Those counts stay with us; no outside analytics company gets them.
What you browse stays on your device. TruTag reads product pages from your own browser or phone and never sends your searches, or which products you looked at, to us. Only what you choose to save (searches and items) goes to your account, if you have one.
The iPhone app shares one thing with everyone: the fabric it reads off a listing (like "60% cotton, 40% polyester"), stored under the product, not under you, so the next person gets it faster.
An account is optional. With one, your settings, saved searches and saved items follow you to your other devices, and Pro works everywhere you sign in. Without one, they stay on your device.
Payments are handled by RevenueCat and Stripe (or Apple, if you buy in the iPhone app). TruTag never sees your card.

What TruTag stores in your browser

Your settings, such as which fabrics to filter and which stores you turned TruTag on for. These are saved with your browser's built-in storage. If you use Chrome Sync, Chrome syncs them to your other devices through your Google account, the same way it syncs other extension settings.
Fabric look-ups: for products you've seen, the store's product ID, the fabric and country-of-origin text from the product page, and the date it was checked, so repeat searches load instantly. Entries expire after 30 days (3 days for products with no fabric listed), and you can delete them anytime with Clear in the extension's menu.
If you sign in: your sign-in (a token that keeps you signed in) and your email address. Signing out removes them.
A random ID, made only if you use Link with iPhone. It identifies this copy of TruTag to our server so it can tell whether your linked iPhone has Pro.

What TruTag sends, and to whom

The store you're shopping. To find fabric information, TruTag loads product pages in the background from your own browser, the same as if you had opened them, on the store you're browsing. These requests go directly to that store, are subject to its privacy notice (Amazon, Target, Walmart, or the privacy notice of any other store you turn TruTag on for), and never pass through us.
Your TruTag account (optional). If you sign in, your email address is sent to our account service, run on Supabase, which emails you a 6-digit sign-in code. Your account holds your email address, how you sign in, and when. If you also use the TruTag iPhone app signed in to the same account, it can keep your filter, saved filters, saved searches, saved items and stores there too.
Pro status. When TruTag checks whether you have Pro, it asks our server, which asks RevenueCat, the service that keeps track of subscriptions. The check sends your account ID or, for a linked iPhone, the random ID above. Nothing about what you browse.
Buying Pro. TruTag Pro is bought on RevenueCat's checkout page, and payments are processed by Stripe. You enter your email and card there; TruTag and its developer never receive your card details. RevenueCat and Stripe email your receipt and let you manage or cancel your plan. If you buy Pro in the TruTag iPhone app instead, Apple handles the payment.
Link with iPhone. If you link this computer to the TruTag iPhone app, our server keeps the random ID above together with the iPhone's subscription ID (or your account ID, if you were signed in in the app), so Pro bought on the iPhone works here. Pro works on two computers; linking a third, or choosing Unlink, removes the link.
Tips. "Leave a tip" is an optional one-time payment on a Stripe checkout page. Stripe asks for your email to send a receipt. A tip doesn't start a subscription, doesn't unlock Pro, and isn't linked to your extension or account.

TruTag for Safari (Mac, iPhone and iPad)

The Safari extension is free and has no purchases or accounts, so it never contacts our servers, RevenueCat or Stripe. It collects no data.
Your settings and fabric look-ups are saved in Safari on your device, the same way as described above, and product pages are loaded from the store directly. Safari asks you before TruTag can read any site, and you can change that anytime in Safari's settings, under Extensions.
Safari doesn't open a survey when you remove TruTag.

The TruTag iPhone app

The app does what the extension does, plus searching several stores at once, a shopping browser, and scanning tags in stores. Everything above about accounts, Pro and payments applies to it too, except that Pro bought in the app is paid through Apple. Here is what's different.

On your phone: your filter, saved filters, saved searches, saved items, stores, onboarding answers, recent searches, products you viewed in Shop, and barcodes you've scanned (kept a few days, so a repeat scan is instant). Deleting the app removes them.
If you sign in: your filter, saved filters, saved searches, saved items, stores and onboarding answers are also kept with your account, so they're the same on your other devices. Recent searches, products you viewed and scans are not. Signing out removes them from the phone; they stay in your account.
Saved items. When you tap ♡ on a listing in Search or on a product page in Shop, the app keeps that item's address, name, picture address, price, fabric and store, so it's in You › Saved items. With an account, the list is kept there too. Tap ✕ to remove one.
Your TruTag ID. You › Account shows a short code made from your account's ID, so you can tell us who you are when you write to us (useful with Sign in with Apple's private email). Nothing extra is stored for it.
Store sign-ins. If you sign in to a store in the Shop tab, the store's sign-in is kept on your phone, the same as in Safari, between you and the store. TruTag never receives it.
Searching and shopping. Searches and store pages load from the stores directly, from your phone, the same as a web browser; they're subject to each store's privacy notice and never pass through us. Checking your saved searches for new matches works the same way, on your phone, now and then in the background. Notifications, like one saying a deep search is done, are made on your phone.
Siri and Spotlight. If you search TruTag with Siri, Siri works out what you said (that's Apple's, under its privacy policy) and hands the words to the app, which searches the stores from your phone as above. We don't receive them.
The shared fabric list. When the app reads a product's fabric, it sends the store, the product's ID or address, and the fabric and origin text from the listing to our server (Supabase), and checks there first next time. It's stored with the product, not with you: no account, device or location goes with it. Entries not refreshed in 60 days are deleted. We also keep daily counts of how often each store's pages had a fabric, to spot when a store's pages change.
Scanning a tag. The camera works on your phone; pictures aren't saved or sent. A barcode's number is looked up at UPCitemdb to find the product's name, then at the stores to find its listing.
Nearby stores. Scanning works only in a clothing store, so Scan asks to use your location: the app asks Apple Maps which stores are right where you are, to tell which one you're in. Your location goes to Apple for that search only; we never receive it, and the app doesn't keep it. The rest of the app works without it.
Asking for a store. When you ask TruTag to add a store, the app sends its website address and a random ID made for this copy of the app (plus your account, if you're signed in). Our server looks the site over, and the answer comes back in You › News. Nothing about you goes to the store.
News. You › News shows TruTag's news and the answers to stores you asked for. The app fetches it with the same random ID (or your account).
Feedback. If you send feedback from You › Help, we receive your topic and message, the app version and your phone's model and iOS version. If you're signed in and choose to let us reply, your account's email goes with it.
Counting use. Once a day the app tells our server it's in use, with the same random ID, whether it's signed in or has Pro, the app version and the kind of device (iPhone, iPad or Mac). Under that ID we also note the day it first searched, so we can tell whether new people find their way to a search.
Daily totals. The app adds one to TruTag's daily totals each time someone searches, scans, opens a product, sees the TruTag Pro screen, taps to start a trial, or subscribes. The totals carry no ID at all. If you're signed in, your account's own daily counts of searches, scans and products opened are kept too (not the Pro ones). Never what was searched, scanned or opened.
Popular stores. The store list is ordered partly by how many accounts picked each store. We count only totals; nobody's list is shown or shared.
TruTag Pro in the app is bought through Apple and recorded by RevenueCat under a random ID, or your account ID if you're signed in. Apple handles payment, renewal, cancellation and refunds.
When a purchase fails. If buying or restoring Pro goes wrong, the app sends our server which step failed, Apple's or RevenueCat's error message and code, the app version, your phone's model, and the RevenueCat ID above, so we can fix it. Nothing about what you shop for. These reports are deleted after 90 days.
Labels in Safari. The Safari extension that comes with the app is the free, labels-only version described above; it collects no data.
Who sees your account. Only TruTag's developer, to run TruTag and help you when you write: your email, how and when you sign in, your settings (stores, filters and saved searches) and the counts above. It's never shown to anyone else.
Deleting your account: You › Account › Delete account deletes it and everything saved with it, right away, including saved searches and saved items.

Website visitor counts

trutag.app uses Cloudflare Web Analytics to count page views and see which pages and links bring visitors. It uses no cookies, doesn't track you across sites, and doesn't collect personal information.

Launch email list

If you enter your email on trutag.app to hear about a launch, we store that address (and your country, from Cloudflare) only to send you that news. We never sell or share it. Email support@trutag.app to have it deleted.

Welcome and goodbye pages

After you install TruTag, it opens its own setup page once. Its tour link opens a page on trutag.app.
After you buy Pro, the checkout opens a thank-you page on trutag.app, which asks TruTag in your browser to check for Pro right away.
If you uninstall TruTag, your browser opens a short, optional survey on trutag.app asking why. If you answer, we receive your chosen reason, any comment you type, the TruTag version, and your country (from Cloudflare, not your exact location). We don't collect your name, email or IP address with it.

What TruTag does not do

It does not read or store your store account details, orders, searches, or browsing history, and it never sends them to us. (The iPhone app keeps your recent searches and the products you viewed on your phone only.)
It runs only on Amazon, Target and Walmart, and on stores you turn it on for. Turning TruTag on for another store, or for all stores, asks your browser's permission first, and you can turn it off anytime.
The orange dot on the TruTag icon comes from your browser noticing that a page looks like a store. TruTag doesn't read the page to show it. When you click the icon, TruTag checks only that tab to see if it's a store, and nothing leaves your browser.
It does not add affiliate links or change prices, sellers, or anything you buy.
It does not sell, rent, or share data with advertisers or data brokers.

How long we keep things

Your account stays until you delete it. Sign-ups that never finish (a code requested but never used) are deleted automatically within a day.
Links between a computer and an iPhone stay until you unlink them, link a third computer, or delete your account. Codes that were never used are deleted within a day.
Subscription records are kept by RevenueCat, Stripe and Apple as needed for billing and the law.
Reports of failed purchases are deleted after 90 days.
The app's daily check-ins are deleted after 90 days, and a copy of the app that hasn't checked in for 90 days is forgotten (with the day it first searched). Daily totals are kept about 13 months; an account's own daily counts, one year.
Saved items, saved searches and settings in your account stay until you remove them or delete the account.

Your choices

Use TruTag without an account; everything free works without one.
Remove saved items (You › Saved items) and saved searches anytime; with an account, they're removed there too.
Clear saved fabric look-ups anytime from the menu.
Sign out, unlink your iPhone, or manage or cancel TruTag Pro anytime from the menu (Manage Pro).
Delete your account and everything saved with it from the TruTag iPhone app (You › Account), or by emailing support@trutag.app.
Uninstalling TruTag removes everything it stored in your browser.

Children

TruTag isn't directed at children under 13 and doesn't knowingly collect information from them.

Changes

If this policy changes, the new version will be posted here with a new date. Significant changes will also be noted in the extension's store listing.

Contact

Questions? Email support@trutag.app.