Coming soon · iPhone

TruTag, in your pocket.

Your fabric filter, every store at once, right on your phone.

Pick your fabric filter and search every store at once, shop with the real fabric on every listing, and check a price tag or care label right in the store.

One email when TruTag for iPhone is on the App Store. No spam, and we never share it.

  1. Search by fabric

    Your filter, every store

    Pick your filter, like 100% cotton, natural fibers or no synthetics, and search “linen shirt” once. TruTag looks at Amazon, Target, Walmart and your favorite stores at the same time, reads every label, and shows only what fits your filter. Sort by price, narrow it to one store.

  2. Shop

    Labels on every store

    Shop any clothing store right in the app. A fabric bar sits above your thumb on every product, with the full breakdown one tap away, and listings that don’t fit your filter fade back on search pages.

  3. Your filters

    Your rules, your way

    Start from 100% cotton, natural fibers, plant or animal fibers, or no synthetics. Then make it yours: a minimum, a little stretch, just the fibers you like. Save up to three, each with its own emoji, and Search, Scan and Shop all use it.

  4. In the store

    Scan the price tag

    Point your camera at the barcode and TruTag shows what it’s really made of, and whether it fits what you like to wear. It knows which store you’re in, finds the item’s page there, and shows what other stores charge for it, so you can see the best price before you buy.

  5. No barcode? No problem

    Read the care label

    Point at the care label sewn inside, or pick a photo of one, and TruTag reads the fiber line for you, even on labels printed in three languages. Made in, too.

Be the first to know

No account needed, and your choices stay on your phone. Want labels right now? TruTag already works in Chrome and Edge on your computer.