Guides

Is it really wool? How to read "wool" listings on Amazon

"Wool" in the title doesn't mean wool in the sweater. Here's how to tell.

1. Titles are marketing

While building TruTag we found a "Women's Wool Blend" sweater on Amazon whose fabric line read 45% Nylon, 30% Acrylic, 20% Viscose, 5% Wool. It's a wool sweater in name only.

2. Read the fabric line, not the photos

On the product page, look under Product details for Fabric type. The first fiber listed is usually the biggest share, but always read the percentages.

3. Know the look-alikes

4. "Wool blend" can mean almost anything

There's no minimum amount of wool implied by "blend". A garment that's 5% wool and one that's 80% wool can both be called a wool blend. If a listing says "wool blend" with no percentages, assume it's not mostly wool.

5. Check the care line

Real wool usually says hand wash, dry clean or a wool cycle. "Machine wash, tumble dry" on a "wool" sweater is often a hint it's mostly synthetic. It's a clue, not proof, so always confirm with the fabric line.

Skip the fine print

TruTag reads the fabric on every Amazon clothing listing and shows it right under each search result, with a free 100% cotton filter. See how it works →

Why it matters: the numbers on synthetic fabric, with sources.